09. Quiz: Goal Visualization Reports

We looked at the ‘Purchase Completed’ goal in the Google Merchandise Store analytics account. Let’s take another look at this and see what we can learn about the potential effects of site design on the checkout funnel.

Quiz

During the month of July, the Google Merchandise Store site went through a design change. Take a look at the “Purchase Conversion” goal and the associated funnel visualization report and evaluate the following statement

The percent of cart abandonment was a lot larger during the month of August 2016 than it was during the month of May 2016
SOLUTION: True

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